David Russell

Director of Innovation at Cortado Group

David Russell is Director of Innovation at Cortado Group, where he leads the design and execution of transformative strategies for PE-backed growth companies. With a career spanning technology, operations, and consulting, David focuses on building scalable systems, modernizing workflows, and leveraging AI to accelerate sales and organizational performance.

At Cortado Group, he has pioneered initiatives that integrate advanced analytics, pipeline optimization, and AI-driven insights into client-facing solutions. His approach combines structured project management with innovation frameworks that help organizations adopt change, foster continuous improvement, and unlock measurable ROI.

David is also deeply engaged in developing next-generation AI tools, including agent-based workflows, sales enablement platforms, and marketing integrity frameworks. He is passionate about bridging the gap between cutting-edge technology and practical business value, ensuring teams can move faster and smarter.

Outside of his role, David explores the intersection of AI, innovation strategy, and organizational psychology, bringing fresh perspectives to how businesses adapt in a rapidly evolving landscape.
David Russell portrait
  • GTM AI Without The Hype

    By David Russell

    If your go-to-market machine still runs on heroic reps, spreadsheet alchemy, and “we’ll know it when we see it” pipeline reviews, you’re leaving money on the…

  • SKU Foundation for GTM AI

    By David Russell

    SKU 101 Foundations If you start off with a dirty gun, you’ll shoot yourself in the foot. In GTM and AI, the same thing happens: messy data leads to forecasts…

  • MIT NANDA Report – Major Statistics & Findings

    By David Russell

    MIT NANDA Report – Major Statistics & Findings 95% of organizations are getting zero return on their GenAI investments, despite $30–40B spent. (p.3) Just 5%…