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GTM AI Without The Hype
Generative AI in the Enterprise 6 min read

GTM AI Without The Hype

If your go-to-market machine still runs on heroic reps, spreadsheet alchemy, and “we’ll know it when we see it” pipeline reviews, you’re leaving money on the…

By David Russell Published on Oct 12, 2025 6 minutes
SKU Foundation for GTM AI
Generative AI in the Enterprise 5 min read

SKU Foundation for GTM AI

SKU 101 Foundations If you start off with a dirty gun, you’ll shoot yourself in the foot. In GTM and AI, the same thing happens: messy data leads to forecasts…

By David Russell Published on Oct 2, 2025 5 minutes
MIT NANDA Report – Major Statistics & Findings
Generative AI in the Enterprise 3 min read

MIT NANDA Report – Major Statistics & Findings

MIT NANDA Report – Major Statistics & Findings 95% of organizations are getting zero return on their GenAI investments, despite $30–40B spent. (p.3) Just 5%…

By David Russell Published on Sep 25, 2025 3 minutes