Generative AI adoption

Latest articles on Generative AI adoption from Cortado Group

  • GTM AI Without The Hype

    By David Russell

    If your go-to-market machine still runs on heroic reps, spreadsheet alchemy, and “we’ll know it when we see it” pipeline reviews, you’re leaving money on the…

  • SKU Foundation for GTM AI

    By David Russell

    SKU 101 Foundations If you start off with a dirty gun, you’ll shoot yourself in the foot. In GTM and AI, the same thing happens: messy data leads to forecasts…

  • MIT NANDA Report – Major Statistics & Findings

    By David Russell

    MIT NANDA Report – Major Statistics & Findings 95% of organizations are getting zero return on their GenAI investments, despite $30–40B spent. (p.3) Just 5%…